This is not a show. It’s our life.

Real reindeer. Real Sámi herders. Real stories.

Come as a guest, leave as a friend.

Out here, the cold is real.
The reindeer know the way.

We don’t perform Sámi culture. We live it.

We don’t push animals to impress. We live alongside them, in rhythm with their instincts and the land.

When you join us, you step into a tradition still lived, not staged.
Feed the herd. Feel the Arctic wind on your face. Step into the raw, living pulse of the tundra.

This isn’t a show for tourists.
It’s a life. Wild, real and true. And you are welcomed into it.

What our guests say

“ This didn’t feel like a tour at all.
It felt like being invited into real life.
The most authentic experience we’ve ever had.”

— Michelle, Travel with TJD

'' We are incredibly grateful for this authentic, immersive, rich experience. It felt like a dream, but it couldn't have been more real.''

- Hanneke & Arne, Belgium

Respect, not performance.

We don’t push animals for show.
Not our reindeer. Not our dogs.
They are not props. They’re partners.

We care for them, listen to them, and trust them to guide the way.

They are family.

Our reindeer decide the pace.
Our dogs work alongside us, not under us.

We follow the rhythm of nature, not the demands of a performance.

This is Sámi herding as it truly is:
Rooted in respect. Led by trust. Lived with love.